Yes, the image shows "TracFone," but it is indeed available as a Net10 phone as well. The only place I've seen this phone so far is from Net10's website.The good news is that they are usually very good about shipping orders promptly, and shipping is currently free on orders over $35. And, when you activate this phone you'll automatically receive 300 free minutes.
If you are going to buy this phone, you should also consider buying one of the phone + airtime bundles available on the site. For an extra $30, you can get a total, of 600 minutes; or you could get 900 minutes for an extra $60. This works because each new phone receives an automatic 300 minutes when you activate it, and you can then transfer these extra minutes to your main phone. So, for a total of $110 plus tax, you could get 900 total minutes and the newest Net10 phone. You're going to need the minutes anyway, right? Now is a great time to stock up on them. So, go visit Net10.com and check it out!